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CHRISTINE BENSEN
San Francisco, CA
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Knowing the future was in digital media, Christine bought her first banner placement on Hotwired in 1995. Today, she leads a team of senior marketing professionals who love solving media challenges for clients ready to take their planning and buying to the next level. Ben-Her's team provides services across the media spectrum including media/marketing strategy, SEM, display, paid social, ad operations, print, OOH, OTT, and dashboard development/analytics. Christine has more than 20 years of experience in the digital industry, working with clients like L'Oreal USA, LG Mobile, Intuit, Visa, Microsoft, Hewlett Packard and Xbox – gaining invaluable experience in creating media solutions for consumer, B2B and technology businesses. Her background in research and information systems has translated into a deep knowledge of data, making her a resident expert in everything from attribution modeling to programmatic media. Before founding Ben-Her Marketing, Christine worked at iCrossing, McCann, Publicis Modem, Moxie and TBWA Chiat Day.
CHRISTINE BENSEN
San Francisco, CA
​
Knowing the future was in digital media, Christine bought her first banner placement on Hotwired in 1995. Today, she leads a team of senior marketing professionals who love solving media challenges for clients ready to take their planning and buying to the next level. Ben-Her's team provides services across the media spectrum including media/marketing strategy, SEM, display, paid social, ad operations, print, OOH, OTT, and dashboard development/analytics. Christine has more than 20 years of experience in the digital industry, working with clients like L'Oreal USA, LG Mobile, Intuit, Visa, Microsoft, Hewlett Packard and Xbox – gaining invaluable experience in creating media solutions for consumer, B2B and technology businesses. Her background in research and information systems has translated into a deep knowledge of data, making her a resident expert in everything from attribution modeling to programmatic media. Before founding Ben-Her Marketing, Christine worked at iCrossing, McCann, Publicis Modem, Moxie and TBWA Chiat Day.
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TRACY MENSCHEL
New York, NY
Tracy Menschel has over 10 years of experience as a digital marketing professional, with a focus on Search Marketing, working across retail, tech/telco, travel, B2B, and finance/insurance verticals. Her past clients include DIRECTV / AT&T, Victoria's Secret, Starwood Hotels, Canon, TUI, and GoCompare. Before joining the Ben-Her team, Tracy spent 1.5 years working on the Microsoft Ads team in London, gaining a global search perspective, as well as publisher side knowledge. Prior to that, she spent most of the prior 7 years on the agency side at iCrossing, 360i, and Razorfish. At iCrossing, her work on Qlik was twice a finalist for Search Engine Land's Landy Awards for Best Enterprise SEM Initiative - B2B. Before working in Digital Marketing, Tracy was a fixed income sales trader and portfolio manager at Goldman Sachs, and an auction administrator at Christie's.
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